Lebron James sent a Cease & Desist to an AI company that allowed users to make AI videos of him

NEW: Lebron James has reportedly sent a Cease & Desist to an AI company that allowed users to make AI videos of him, according to the Daily Mail.

AI videos of James being pregnant and on his knees have gone viral on social media.

"The creators of an AI tool and Discord community that allowed people to create AI videos of NBA stars says that it got a cease-and-desist letter from lawyers representing LeBron James," 404 Media reported.

"Generative AI is the 'wild west' when it comes to copyright & IP, but we're committed to being on the right side of that change," said FlickUp founder Jason Stacks, according to 404 Media.