Surge soda commercial 1999

SURGE is a citrus-flavored soft drink first produced in the 1990s by The Coca-Cola Company to compete with Pepsi's Mountain Dew.
It was advertised as having a more "hardcore" edge, much like Mountain Dew's advertising at the time, in an attempt to lure customers away from Pepsi.
The drink was originally launched in Norway as Urge in 1996, and was so popular that it was later released in America as Surge.

SURGE was introduced in the United States in 1997 and was marketed as a "Fully Loaded Citrus Soda with Carbos," which referred to its blend of bold citrus flavors and maltodextrin (a less sweet carbohydrate).
Despite its initial success, SURGE's sales declined, leading to its discontinuation in 2003.
However, a dedicated fan base, including the "SURGE Movement," campaigned for its return, which led to its re-release in 2014 through Amazon.

SURGE was re-released in the United States in 2014 via Amazon Prime in 12-packs of 16-US-fluid-ounce (470 mL) cans.
Following a test-market in the Southeastern United States in early 2015, SURGE was re-released primarily in convenience stores in the Eastern United States and some Mountain states in September 2015.

In 2025, SURGE is available for purchase through various channels, including online retailers like Instacart and eBay, as well as in some convenience stores.
The drink is described as the "bolder citrus soda that fuels a familiar rush from back in the day".

SURGE has a caffeine content of 51 mg per 12 oz can and contains 56 grams of sugar per can, which has raised health concerns over the years.
Despite these concerns, the drink has maintained a cult following and is often associated with 90s youth culture.

SURGE's marketing campaign, "Feed the Rush," aired during X-Games broadcasts and MTV programming blocks, targeting teenagers and young adults interested in extreme sports.
The drink's distinctive green color and bold advertising helped it gain a loyal following, even after its initial discontinuation.

Today, SURGE continues to be a nostalgic beverage for many, with its return to the market in 2014 marking a significant moment for its fans.
The drink is still available in some regions and is often sought after by collectors and enthusiasts.