Clerks commercial 1994

Clerks (1994) is a black-and-white comedy film written and directed by Kevin Smith in his feature directorial debut.
The film stars Brian O'Halloran as Dante Hicks and Jeff Anderson as Randal Graves, presenting a day in the lives of two store clerks and their acquaintances.
It is the first of Smith's View Askewniverse films and introduces several recurring characters, notably Jay and Silent Bob.

The film was initially shot for $27,575 before its film rights were purchased by Miramax Films, and $230,000 was spent on music licensing and editing.
It was shot in the convenience and video stores where Smith worked in real life. Clerks was well received by critics upon its theatrical release and grossed over $4 million in theaters, launching Smith's career.

The plot follows Dante, a retail clerk at the Quick Stop Groceries convenience store in Leonardo, New Jersey, who is instructed by his boss via phone call to cover another employee's morning shift. Dante asks to end early at noon to play a hockey game with friends later that day, with the boss coming in himself.
The film includes various interactions with customers, including a Chewlies representative, Dante's girlfriend Veronica, and an angry customer who sabotages the hockey game on the roof.

Clerks was released on October 19, 1994, and has a runtime of 91 minutes.
It received critical acclaim, with a Metacritic score of 70 and a Rotten Tomatoes score of 90%.
The film is often regarded as a cult classic and a landmark in independent filmmaking, and it was selected for preservation in the United States National Film Registry by the Library of Congress in 2019.