Skip the Junk: 7 Lead-Generating Mailers That $ellers Love

Welcome back to America's #1 Daily Podcast, featuring America's #1 Real Estate Coaches and Top EXP Realty Sponsors in the World, Tim and Julie Harris. Ready to become an EXP Realty Agent and join Tim and Julie Harris? Visit: https://whylibertas.com/harris or text Tim directly at 512-758-0206.

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Thinking about launching a mail campaign? Don’t waste time on generic, forgettable drip campaigns like recipe cards that go straight to the trash. Instead, send targeted, high-value messages with a clear call to action—every single time.

When done right, direct mail still generates high-quality leads and positions you as the go-to agent in your market. Here are 7 direct mail strategies that are delivering real results today.

👉 Secret: 1800HomeHotline.com is better than just your phone number on all of these mailers!

1️⃣🏆 The ‘Zestimate Was Wrong’ Mailer

“ZILLOW ESTIMATED THIS HOME AT $775,000. WE JUST SOLD IT FOR $993,000.”

📣 Nothing grabs a homeowner’s attention like showing them how online valuations can be wildly inaccurate. Highlighting the difference between an algorithm-based estimate and a real sale price makes a compelling case for your expertise.

Add a short but powerful client testimonial for even more impact
Include: “Ask me how I did it!”
List your mobile number, or your 1800HomeHotline number with extension, and email address

HUGE Announcement: You will love this! Looking for the full outline from today's presentation? Our DAILY Newsletter featured lead generation systems, real estate scripts, daily success plans and (YES) the notes or today's show. Best part? The newsletter is free! https://harrisrealestatedaily.com/

0:00 – Intro: Why Most Mailers Fail to Get Results
3:10 – Mailer #1: The Market Update Letter That Stands Out
7:25 – Mailer #2: Just Sold / Just Listed with a Twist
11:40 – Mailer #3: The Home Value Offer They Can’t Resist
15:30 – Mailer #4: Neighborhood Spotlight with Local Insights
19:45 – Mailer #5: The Buyer Need Letter That Creates Urgency
24:10 – Mailer #6: Seasonal & Holiday Themed Campaigns
28:30 – Mailer #7: The Personal Note That Builds Trust
32:00 – Final Tips: Tracking, Consistency & Standing Out