Can Tech Keep Boomers in Their Homes - Ben Hirsch-McShane (May 2016)

Jun 16, 2016
Can Tech Keep Boomers in Their Homes? - a presentation by Ben Hirsch-McShane on May 19, 2016.

Baby Boomers are ushering in an unprecedented demographic shift that will grow our 65 plus population from 46MM to 76MM by 2030. They are bigger spenders than any other generation, making up 40% of consumer demand, and they are not going anywhere. 90% say they want to Age in Place (AIP), which the CDC defines as the ability to live in one’s own home and community safely, independently, and comfortably regardless of age, income, or ability level.
Aging in Place is a significant challenge for facing the United States and many other countries around the globe. Baby Boomers face significant health issues that challenge their ability to Age in Place (AIP). Chronic disease, depression, medication management, and falls are just a few of the challenges facing this demographic.
Lots of great Silicon Valley minds are betting that smart devices and tech enabled services can keep the Boomer generation happy, healthy and in their homes. But what will Boomers really use and what are they willing to pay for?

Mr. McShane is the founder and COO of Engage, a business focused on helping older adults discover life enhancing technologies. He and his team spent over a year interacting with thousands of seniors about what is important to them. Then, they created a platform that informs, connects, and supports people with lifestyle enabling products and services. Prior to Engage, Ben worked as a senior analyst in the alternative investment industry for over eight years, most recently at Passport Capital.

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