The IKEA Effect in Leadership: Why Building Together Creates Loyalty | Erin Leff on The Inner Estate

Why do people value what they build themselves more?

In this episode of The Inner Estate, host Bridget Stuart welcomes Erin Leff, real estate leader and Team Leader of Keller Williams Austin One NW, to explore how the IKEA effect plays out in business, leadership, and real estate.

Erin shares how encouraging initiative, creating emotional connections, and simplifying systems lead to more fulfilled and loyal teams. This conversation dives into:
✅ The power of ownership in the workplace
✅ How leaders can nurture innovation by letting go
✅ Why emotional investment drives engagement and retention
✅ Using storytelling as a tool to elevate value and meaning

This episode is a must for leaders who want to build not just businesses—but legacies.

📲 Connect with Erin Leff
Instagram: @dokinderin
Facebook: facebook.com/DoKindGroup

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Timestamps:
00:00 Understanding the IKEA Effect
02:49 The Impact on Leadership and Team Culture
06:06 Sentimentality and Emotional Value in Business
08:54 Building Ownership and Purpose in Teams
11:48 The Role of Storytelling in Real Estate
14:58 Connecting with Clients Through Personal Stories
24:33 The IKEA Effect: Building Connections Through Stories
24:55 Leadership and Engagement: Empowering Teams to Assemble
26:18 The Importance of Storytelling in Management
27:41 Creating a Sense of Ownership in Employees
28:46 The Role of Purpose in Employee Retention
30:12 Navigating Change: The Shift in Real Estate Dynamics
32:06 Building Relationships Over Transactions
33:25 Creating Safe Spaces for Initiative and Growth
36:32 Assembling a Team: The Power of Collaboration
39:02 Simplicity in Business: The Key to Success
42:00 Authenticity in Leadership: Being Human in Business