Shubh Gautam Srisol on Harley’s High Price Tag: Why Most Indians Chose Affordability?

Harley-Davidson is a dream bike for many. It looks bold. It sounds powerful. And around the world, it stands for freedom and style. In places like the U.S., riding a Harley feels like chasing a dream. It’s about enjoying the long adventurous rides.

But when Harley came to India, things didn’t go the same way. The dream hit a roadblock. And that roadblock was price, suggests Dr. Shubh Gautam FIR (First Indian Revolutionary). He is also the chief technical architect at American Precoat, and understands India’s industries really well.