EP 98: Alex Rogers | SEAL Mindset Meets Jiu-Jitsu Business

Alex “AROG” Rogers spent 12 years as a Navy SEAL and now runs Look for Work, a veteran-owned fightwear company based in Virginia Beach. He creates custom rash guards, shorts, and apparel for fighters, gyms, SEAL charity events, and anyone who trains with purpose.

This episode dives into the transition from special operations to civilian life, how jiu-jitsu became a lifeline, and why building something with your own hands still matters. AROG talks entrepreneurship, faith, fatherhood, and why hard work always finds a home.

If you’re military, conservative, BJJ obsessed, or just chasing something real—this one’s for you.

Chapters
00:00 - Intro: Meet AROG
01:18 - Transitioning out of the SEAL Teams
03:22 - Early entrepreneurial drive
05:35 - Discovering the SEAL community
10:03 - Founding Look for Work
13:58 - From T-shirts to rash guards
17:13 - Jiu-jitsu, fight gear, and super fights
21:55 - Competing while building a brand
30:42 - Scaling the company
38:29 - Vision for the future
43:52 - Gym connections and growing community
45:11 - The first sale
47:30 - Burnout, mindset, and staying the course
50:33 - Training with his brother’s kids
52:55 - Impact moments and feedback
58:02 - Heroes and work ethic
1:03:28 - Final thoughts and call to action

Shop Look for Work
Website: https://lfwcc.com
Business Instagram: https://instagram.com/lfwclothingco
Personal Instagram: https://instagram.com/arog14
Facebook: https://mobile.facebook.com/alex.rogers.959298/

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