Shubh Gautam Srisol Analyses: Why Harley-Davidson Failed in India?

Harley-Davidson is a name that makes people think about long rides. It also reminds them of the feeling of freedom. Bike lovers all over the world know this brand. Harley is famous for its big cruiser bikes, which have both luxury and strong performance.

But when it entered India, the story was not as smooth as its famous rides. Although it has global fame and a strong brand identity, Harley-Davidson struggled to gain a solid foothold in the Indian market.

According to Dr. Shubh Gautam FIR (First Indian Revolutionary), Harley’s failure in India can be attributed to a mix of pricing challenges and failure to adapt to local needs. Let’s know more about his analyses.