Persona Marketing with Founder Alan Stern: H.E.A.T. Method Secrets to DIY Social Media Growth

In this dynamic episode of the GO4CEO Podcast, we welcome Alan Stern, founder and President of Persona Marketing and creator of the powerful H.E.A.T. Method. Designed specifically for commission-based sales professionals, small business owners, and service professionals in industries like real estate, insurance, and finance, Alan shows how to become a content-generating force on social media—without ever relying on expensive agencies.

Brand Builder to Bottom Line: How Alan Stern Scales Startups into Standouts!

Alan shares his proven DIY approach to marketing using freemium apps, artificial intelligence (AI), and the psychology of influence. His H.E.A.T. method—Humor, Education, Adding value, and Trust—enables professionals to humanize their brand, build relatability, and create consistent engagement that builds sustainable lead pipelines.

🎯 In this episode, you’ll uncover:

How humor and storytelling make your content unforgettable

Ways to educate your network while positioning yourself as an expert

Adding real value that keeps you top of mind

Building trust through testimonials and genuine engagement

Leveraging AI to streamline content creation and maximize ROI

Whether you’re building a professional brand or scaling your outreach strategy, Alan’s blend of neuroscience-based marketing and practical tools will transform how you connect online. Discover how his frameworks help you stand out on social media, generate leads, and build meaningful relationships—all without spending a fortune.

🔗 Tune in now to learn actionable strategies you can implement immediately.

👉 Subscribe, rate, and share—especially with someone who could use a marketing breakthrough.

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