WINFIELD® UNITED SHARES MODERN FARMING SOLUTIONS AND DATA-DRIVEN INNOVATION ON OPEN RANGE

On this episode of Open Range, host Gary Emineth sits down with Matt Ferderer of WinField® United to discuss the Answer Plot Innovation Tour and how the company is shaping the future of agriculture. Viewers will get an inside look at how the 2025 Answer Plot® trials are helping producers make smarter decisions using local, research-backed agronomic data. From seed selection to crop protection and nutrient plans, WinField® United delivers precision-driven insights for farmers who want to increase yield while protecting land and water resources.
Matt also shares the history behind the merger of WinField and United Suppliers, two powerful agricultural forces that joined together to better serve farmers across the U.S. and Canada. Backed by the strength of Land O’Lakes, WinField® United now supports nearly 2,800 retail locations with tailored solutions that meet the real-world needs of growers. The three pillars of their brand—customer focus, data-backed agronomic excellence, and sustainable practices—highlight a deep commitment to the future of farming.
Whether you're a producer, ag retailer, or simply interested in where your food comes from, this episode reveals how innovation, stewardship, and strong partnerships are driving success across the heartland. Tune in to hear how farmers are feeding the world more efficiently—and more responsibly—than ever before.