The Neo-MAGA Revolution Has Arrived | 7/17/25

From the minute Donald Trump came down the golden escalator, the Republican establishment has hated his guts. In the 2016 primary, the brash New York billionaire was treated by mainstream GOP leaders and commentators as a joke responsible for degrading the political process. As the real estate tycoon gained momentum, establishment figures had two choices: Declare yourself "never Trump" or pretend to have seen the light. Many fled to organizations like the Bulwark or the Lincoln Project, but others stayed around waiting for their moment to recapture the Republican Party from the MAGA populists. Now that Trump has come to define the GOP, the establishment figures who loathed him from the beginning have a new strategy. If you can’t beat MAGA, co-opt the movement.
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