Daniela Schrittenlocher - Content Strategy Expert | Why Most Content Creators Fail

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Daniela Schrittenlocher is a multilingual marketing strategist, founder of ELAS Marketing, and the visionary behind GR Creator Studio—West Michigan’s first content house for the creator economy. With 15+ years of global experience, she’s helped brands from T‑Systems to Adobe turn content into culture and strategy into community. Equal parts operator and creative, Daniela blends short-form storytelling, social strategy, and intercultural insight to build brands that don’t just sell—they resonate.

➡️ Show Links

https://www.instagram.com/elasmarketingservices/
https://x.com/elasmarketing/
https://www.linkedin.com/in/danielaschrittenlocher/

➡️ Podcast Sponsors

Hubspot - https://hubspot.com/
Cornbread Hemp - https://cornbreadhemp.com/success (Code: Success)
iDigress Podcast - https://idigress.show
NetSuite — https://netsuite.com/scottclary/
Indeed - https://indeed.com/clary

➡️ Talking Points

00:00 – Intro
01:22 – Ignore the Noise
02:19 – Why We Always Choose Easy
03:48 – Daniela’s Journey Begins
07:30 – Leaving Corporate Life
09:47 – Battling Imposter Syndrome
10:34 – What “Authenticity” Really Means
12:09 – What Makes Content Click
13:10 – Sponsor Break
15:07 – Balancing AI with Humanity
16:23 – Smart AI Strategies
18:07 – Beginner Creator Focus
22:28 – Mistakes AI Can Catch
23:16 – Lessons from Full-Time Creating
25:03 – Where to Spend Your Energy
26:24 – Sponsor Break
28:03 – Audience vs Income
29:06 – Social Media Myths
33:25 – Overcoming Camera Fear
34:36 – The Real Social Media Hack
36:40 – Promotion vs Value
37:22 – Future of the Creator Economy
38:31 – Advice for New Creators
40:15 – One Lesson for Her Kids

➡️ Success Story Podcast - Stories Worth Telling

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Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott Clary.

On this podcast, Scott has candid interviews with entrepreneurs, celebrities, notable figures, and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas, and insights.

He sits down with leaders and mentors and unpacks their stories to help pass those lessons on to others through both experiences and tactical strategies for business professionals, entrepreneurs, and everyone in between.

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