Predictable Revenue still works (kinda)... But only if you’re okay sabotaging your future pipeline.

Predictable Revenue still works (kinda)...
But only if you’re okay sabotaging your future pipeline.

And if you don't care about unit economics as you grow

Leslie Venetz puts it simply in this clip:
The tactics from that playbook get short-term results — at the cost of long-term growth.

It’s why:
+ Sales is stuck booking meetings instead of gathering real insight
+ Marketing is shoveling leads instead of shaping future demand
+ No one’s managing the system, only outputs

And here's what happens: You hit targets this quarter, but burn the market for future quarters

(not to mention all the deals that got pushed through which are now churning at CS)

Adem Manderovic and I teach teams to rebuild that GTM engine from the ground up:
✅ Start with cataloguing - understand who to talk to and when
✅ Earn the right to sell - don’t fake personalization
✅ Align teams around durable metrics - not vanity

Predictable Revenue wasn’t built to scale trust.
But as the world gets noisier, that’s what modern GTM needs.

Check out the full conversation below!

Or learn how we install systems to set up sales, marketing and CS for success at Chief Revenue School

#predictablerevenue

#b2bsales

#revenuealignment