How to Turn Your Ads Impressions Into High Quality Local Leads

Impressions are just the number of times your Ad appears, whether someone clicks or not. If you are seeingng zero impressions or rarely any, that is a big red flag. It means Google isn't showing your Ads.

So, to fix this, head over to your Google Ads. Go to the overview and change one of the metrics to impressions. Look at the date, if your numbers are low or stuck at zero, it's most likely a bidding issue. Your ads are too low to compete with your competitors, or your campaign doesn't have enough keywords to trigger searches. Either way, Google is ignoring your Ad.

Here is how to quickly fix it, slightly increase your bids and start adding more keywords and create additional ad groups so your campaign has more chances to show up because no impressions equals no clicks equals no sales and less money.

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