Texas Whiskey: Aged by Fire, Not by Time

Think it’s hot on the back nine in July? Try being a whiskey barrel in a Texas rickhouse. This video unpacks why Texas whiskey looks so rich and dark—even when it’s just a few years old. Hint: it’s not magic, it’s science…and scorching heat. We dive into how Texas distillers harness extreme climate to create bold, flavor-packed whiskey in record time—and how that compares to traditional aging in cooler climates. Spoiler: balance is everything, whether you’re aging spirits or judging a downhill slider on bentgrass.

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