How A Cult Broke the Best Rapper of the Century

Jay Electronica is a mystical street urchin who ground his way to become, for a fleeting moment, the most hyped rapper in America. Jay represented a throwback to what I love about this art form: lyricism, intelligence, creativity. He starred in commercials, signed a major record deal, and then....disappeared. He never made good on the hype.

This is the untold story of why: A strange cult grabbed hold of Jay’s brain -- and broke it.

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