The Genius Behind Pop Mart’s TOY HYPE Strategy 🔥 (It’s Like Supreme for Kids!)

Why are people obsessing over tiny vinyl toys?

Because Pop Mart engineered scarcity — and it worked like FIRE. 🔥

Just like Supreme and Yeezy, Pop Mart uses limited releases, mystery boxes, and exclusivity to create collector chaos. You don’t just buy a toy… you chase the one nobody else has.

💡 Inside this video:

How scarcity creates frenzy

Why Pop Mart’s vending machines are addicting

The resale hype behind collectible toys

What entrepreneurs can learn from streetwear psychology

👀 COMMENT: Would you line up for a mystery toy?

#PopMart #ToyHype #ScarcityMarketing #Collectibles #StreetwearMarketing #PopCultureBusiness #MarketingHacks #LimitedEditionHype