The Evil Design of Mcdonald's Drive Thru

In reality, the drive-through uses rather obscure psychological stratagems to encourage us to buy more food. From simple design tactics to advanced AI algorithms, fast food companies leave nothing to chance. In this video, we explain how food companies entice customers to go to their drive-through and spend even more.

00:00-Intro
00:47-History of the drive-through
02:29-The entrance zone
04:31-The pre-order zone
06:40-The ordering zone

Sources: https://shorturl.at/BhBlj

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