Crafting a Keynote That Converts: Building Authority Through Speaking feat. Andrew Chesnutt

What does it actually take to deliver a compelling keynote—and get paid for it? If you’ve ever said “yes” to a speaking opportunity and then immediately panicked about what to say, this episode is for you. Dr. Lauryn sits down with keynote architect Andrew Chesnutt to unpack how to craft a powerful talk that creates real impact—and real business results. Whether you're dreaming of big stages or just want to clearly communicate your message, this conversation will give you the roadmap.

Together, they explore Andrew’s step-by-step framework for building a keynote from scratch, why your message matters more than your delivery, and how to avoid the common mistakes that kill momentum on stage. They also cover how to repurpose keynotes into social media and podcast content, why “authority by proximity” is your secret weapon, and how to turn your personal story into your most powerful sales tool.

Key Takeaways
- Structure Beats Spontaneity: A successful keynote follows a proven structure—from a strong hook to clear teaching points and a memorable close. Andrew outlines the blueprint for building a compelling talk that works every time.
- Find Your Unique Message: The best speakers aren’t trying to say everything—they’re focused on one mission, one audience, and one clear call to action. Andrew explains how to niche down without losing impact.
- Authority by Proximity Works: Sharing the stage or podcast mic with respected voices instantly elevates your own credibility. Learn how to use interviews, speaking, and podcasting as tools for building trust.
- Start Before You’re Ready: Most entrepreneurs wait too long to speak. Andrew shares why you don’t need a fancy bio to start—just a clear purpose and the willingness to get on stage.

About the Guest
Andrew Chesnutt is the founder of The Authority Forge, where he helps entrepreneurs, coaches, and experts turn their voice into influence through keynotes and podcasting. With nearly two decades of experience in the learning industry and a background in tech, Andrew has helped build two seven-figure businesses. Today, he’s focused on helping 100,000 entrepreneurs craft messages that matter and deliver talks that convert. He’s also the host of Hustle and Grind, a podcast exploring the origin stories of real entrepreneurs.

Interested in working with Andrew? Check out The Authority Forge: http://Theauthorityforge.com
Email Andrew directly: [email protected]
Follow Andrew on LinkedIn: https://www.linkedin.com/in/andrewchesnutt/
Follow Andrew on Instagram: https://www.instagram.com/andrewchesnutt/?hl=en

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00:00 Welcome
00:58 Announcement
04:57 Guest Bio
05:40 Opening Prayer
07:04 Finding a Unique Message & Niche
12:35 Understanding Consumer Wants
17:05 Wanting to Become a Speaker
22:21 Defining Your Goal
24:33 The Way to Do Sales
27:03 Starting Points and Lengths
31:40 Framework to Build a Talk
41:26 Practicing a Speech
43:26 Call to Action
45:27 Reengaging Your Audience
47:28 Common Mistakes New Speakers Make
50:13 Ways to Work with Andrew

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