The number 1 way to win. Most teams are chasing leads. I’m diagnosing markets.

The number 1 way to win.
Most teams are chasing leads.
I’m diagnosing markets.
If you’re operating inside a defined category, stop trying to out-charm the incumbent.
Out-understand them.
Here’s how I’ve cracked open 6-figure deals with companies that “weren’t looking”:
“Who’s your current supplier?”

“What do you like about them?”

“What don’t you like?”

“Are you in contract?”

“What would make you even consider a change?”

That’s not sales. That’s a market intelligence weapon.
You’re not pitching. You’re learning exactly what the market hates and what it tolerates—then positioning accordingly.
Now, in undefined categories, the same principle applies….but you go higher:
“What are you doing now?”
“Where are you trying to go?”
“What’s missing?”
Same outcome: market validation. Strategic readiness. Buyer-led GTM.
This is the entry point to revenue architecture.
It’s how we rebuilt the funnel from scratch and deleted the MQL hamster wheel.
It’s how we created Closed Circuit Selling™ : a model that doesn’t spray and pray, but flows from commercial truth and back-engineers revenue integrity.
If you’re still out here chasing meetings instead of building insight flows…
You’re not selling.
You’re guessing.
And guessing doesn’t scale.
Let’s rewire your circuit.
The era of fluff is over.
This is the ruthless alignment era.

#CROSchool #ClosedCircuitSelling #RevenueAlignmentArchitecture #CommercialAccess #StrategicSales #B2BLeadership #CategoryCreators #FounderLedSales #Sydney #Australia #EnterpriseSales #B2Bstrategy