ABR festival 2025

ABR Festival Overview
Name: Adventure Bike Rider Festival (ABR Festival)
Focus: Adventure and touring motorcycling festival
Location: Ragley Hall Estate, Warwickshire, UK
Typical Dates: End of June / early July (e.g. 28-30 June 2024; expected similar in 2025)
Key Features:

Huge test ride fleet from major motorcycle brands (BMW, Triumph, Ducati, Yamaha, etc.)
On-site off-road trails and training zones
Exhibitor village with gear, tours, tech, and custom builds
Guest speakers (globally renowned adventurers and overlanders)
Live music, evening entertainment, bars, and street food
Inclusive camping for weekend ticket holders
📝 Why People Attend
Experience test rides back-to-back
Connect with the adventure motorcycling community
Gain off-road skills and training
Attend inspiring talks by world motorcycle travellers
Socialise in a festival setting tailored for riders
🚨 2025 Key Notes (as of July 2025)
Likely to remain at Ragley Hall, given multi-year contracts
2024 event sold out in advance; early bird tickets for 2025 were released soon after
Significant brands and global ambassadors expected to return
Increasing focus on eco-aware travel gear, Africa and Asia overlanding talks, and women’s motorcycling empowerment sessions