They thought I was crazy when I started talking about commercial access. Truth is, I was just early.

They thought I was crazy when I started talking about commercial access.
Truth is, I was just early.

The idea was simple:
Gather multiple stakeholders with the same pain in one room.
Solve it at the same time—efficiently, relationally, and in public.

Town halls. Group consults. Access events.
That’s what I meant by commercial access.
And it worked across Australia and New Zealand before the market had a name for it.

What I saw back then:
• You don’t need to chase buyers one by one
• You don’t need to burn through ad spend hoping for leads
• You need access. Aligned access. And a circuit built to close from it

This is now foundational to how we operate inside CRO School and Closed Circuit Selling™.
It’s not a tactic. It’s a pillar.
And it’s one of the many reasons why we’re not just another sales program.

We’re the only system that:
• Builds real commercial entry points (not fluff)
• Delivers end-to-end (not playbooks with no spine)
• Aligns sales, delivery, and client result in one unified motion

We don’t follow the market.
We build the architecture it ends up needing.

So if you’ve just started hearing about “commercial access” now,
you’re already late. But you’re welcome here.

#CROSchool #ClosedCircuitSelling #RevenueAlignment #CommercialAccess #StrategicSales #B2BLeadership #CategoryCreators #FounderLedSales