The North Report Cambridge Analytica

Cambridge Analytica was a political consulting firm that became infamous for its role in harvesting data from millions of Facebook users without their consent. The company used this data to build detailed psychological profiles and target individuals with personalized political ads, particularly during the 2016 U.S. presidential election and the Brexit referendum. Its tactics raised serious ethical and legal concerns about privacy, manipulation, and the dark intersection of data mining and political influence. The scandal led to widespread public backlash and contributed to tighter scrutiny of tech companies and data privacy practices.