Business Leader Interview – Alexandra M. Gonzalez – Why Marketing Is Your Business’s Lifeline

In this insightful episode, seasoned marketing strategist Alex Michelle Gonzalez, founder of Savvy Marketers, shares 30 years of wisdom on how businesses can stay relevant, resilient, and profitable during economic uncertainty. From Y2K to 9/11 to the AI revolution, Alex walks us through pivotal moments in history, and how the smartest brands didn’t just survive, they evolved.

If you’re a business owner, marketer, or entrepreneur facing a shaky economy, this conversation is your essential game plan. Learn why marketing is both the brain and heart of your business, how to avoid becoming the next Blockbuster or Toys“R”Us, and how to turn turbulence into opportunity.

Timestamps:
0:00 preview
0:15 Intro
0:18 Introduction & Alex’s Background
2:24 The Role of Marketing and Resilience: Lessons from Global Crises
19:31 How Alex Works With Clients: Candid, Insight-Driven Strategy
24:56 Brand Case Studies (Blockbuster, Toys“R”Us, Dr Pepper)
34:36 Final Thoughts – Relevance, Focus & Preparing for the Future

Connect with Alexandra M. Gonzalez:
💼LinkedIn: / https://www.linkedin.com/in/alexandra-m-gonzalez-96b86822/
📧Email: alexandra@savvy-marketers.com
🌐Website: https://www.savvy-marketers.com/

Connect with us:
🌐 Website: https://alifedesigned.org/
📘Facebook: / https://www.facebook.com/people/A-Life-Designed/61555808886233/
📸 Instagram: / https://www.instagram.com/alifedesigned/
🎵 TikTok: / https://www.tiktok.com/@alifedesigned2024
💼LinkedIn: / https://www.linkedin.com/company/a-life-designed-team-coaching/
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