3 Tips to Communicate Complex Topics Simply ft. Science Communication — Daily Persuasion Ep. 242

Would you like to write a persuasive BOOK? One that changes minds and influencers behavior for years to come? Start with a GOLDEN book idea. Let NEW YORK TIMES bestselling author Joshua Lisec teach you: https://lisecghostwriting.com/golden

ABOUT TODAY'S EPISODE:

What if your brilliant idea never gets the credit — or the funding — it deserves because you can’t explain it simply enough for people to say yes?

Welcome to Episode 242 of Daily Persuasion with Joshua Lisec — “3 Tips to Communicate Complex Topics Simply ft. Science Communication.” In this new episode, Lisec, New York Times bestselling ghostwriter and master of persuasion, breaks down how to take intimidating, complex ideas and turn them into clear, compelling messages that anyone can understand — and act on.

Science Communication and Technical Writing might sound like skills only scientists or engineers need. But the truth is, if you want to influence anyone — your clients, your boss, your audience — you need to master the same communication tips the best science writers and tech writing pros use every day. In this episode, Lisec shares 3 Tips to Communicate Complex Topics Simply, drawn from decades of translating dense technical material for the masses.

Lisec begins with the first critical question every communicator must ask: Who is this for? Whether you’re doing technical writing for engineers, pitching a new product, or explaining your big idea to investors, you must know your audience. Great Science Communication starts here. Why?

Because what is Science Communication, really, if not the art of bridging the gap between experts and non-experts? In this Daily Persuasion episode, Lisec shows how the same principle applies to everyday persuasion too.

Next, Lisec explains why the best technical writing examples rely on metaphors and analogies. When he ghostwrites books on science or engineering, he doesn’t just drop jargon on the reader — he builds bridges. Using metaphors — like comparing wing warping in aerospace engineering to the way a seagull tilts its wings — helps the audience visualize and feel what the writer means. That’s one of the most powerful techniques of persuasion in writing: make the unfamiliar familiar.

This is where persuasion techniques and Science Communication overlap beautifully. As Lisec explains in this episode, the fastest way to persuade someone to do something is to show them how your new idea connects to something they already know. It’s classic persuasion psychology — lowering resistance by removing confusion.

The third tip Lisec shares is about giving clear technical writing structure. Good technical writing for engineers or the public doesn’t dump facts on people. It guides them step by step, answering the questions they didn’t even know to ask. The best tech writing is like a map: it shows where you are, where you’re going, and how you’ll get there. In this Daily Persuasion lesson, Lisec shows how to use this structure to keep readers engaged — whether you’re writing an article, a book, or even an ad.

Throughout 3 Tips to Communicate Complex Topics Simply, Lisec ties everything back to persuasion — how every decision to buy, click, share, or say “yes” depends on your ability to explain complicated things simply. You’ll see how the same persuasion examples and examples of persuasion in advertising work because they use simple, relatable language.

If you’ve ever asked, What is Science Communication? or wondered how to master technical writing when you’re not a scientist, this episode is for you. Lisec breaks it down in practical, repeatable steps: know your audience, use metaphors, and structure your message. These are the timeless communication tips that make your ideas persuasive.

By the end of this Daily Persuasion episode, you’ll know how to apply these persuasive techniques in your next pitch, proposal, or presentation — and watch your complex ideas land like a simple yes. Because, as Lisec reminds us, persuasion is simply making it easier for someone to say yes. And clear, compelling technical writing does exactly that.

So if you want to become a better communicator, master Science Communication, or just finally learn how to persuade someone to do something — don’t miss Episode 242: 3 Tips to Communicate Complex Topics Simply ft. Science Communication. Watch it now, take notes, and turn your complex ideas into your most powerful persuasive assets.