The Most Persuasive Business Card — Daily Persuasion with Joshua Lisec Ep. 237

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ABOUT TODAY'S EPISODE:

What if your humble little business card could quietly do the persuading for you—long after you’ve left the room?

In Episode 237 of Daily Persuasion with Joshua Lisec, titled “The Most Persuasive Business Card,” bestselling ghostwriter and certified hypnotist Lisec pulls back the curtain on why most people’s business cards are just tiny, expensive pieces of cardboard clutter—and what to do instead if you actually want to land new clients, grow your email list, and turn casual chats into signed deals.

This episode is for anyone with a business startup, a new business, or an existing company that relies on real relationships to grow. You’ll learn exactly why the typical example of business card fails the basic test of persuasion psychology—and how you can transform yours into a mini money-making machine.

Lisec begins by revisiting a conversation he had at a Chamber of Commerce mixer with a business startup owner in the cybersecurity space. Like so many fresh entrepreneurs, this founder was passing out his shiny new business cards hoping they’d magically land him clients. But as Lisec explains—drawing from Chet Holmes’ timeless classic, “The Ultimate Sales Machine”—only about 3% of people in any given room are ready to buy right now. That means your odds of turning those traditional cards into clients are laughably low.

So, what’s the smarter play? It’s all about rethinking persuasion.

Instead of using your business card to end the conversation, Lisec shows you how to make it the beginning of an ongoing relationship. That’s where persuasion techniques, persuasion psychology, and examples of persuasion in advertising all come together. The trick? Don’t just give people your phone number—give them a reason to invite you back into their world.

In this episode, Lisec breaks down a powerful example of business card that acts as a lead generator for your email list. Instead of the same old name-title-phone-email format, flip the card vertical (portrait, not landscape!) and include a short, punchy invitation to sign up for a free weekly resource tied directly to what you do best.

For the cybersecurity pro, Lisec recommended a weekly “Stop-A-Scam” newsletter—helping businesses spot new threats and protect their profits. That way, the prospect gets immediate value, and the startup owner grows an email list of warm, interested leads who know, like, and trust him. Over time, that list becomes a powerful asset—turning your business startup into a client magnet.

Lisec knows what he’s talking about. He’s ghostwritten 99 nonfiction books and teaches entrepreneurs how to be so good they call you a fake—his playful way of describing the moment when your results are so remarkable, people think they’re too good to be true. This is where advanced persuasion techniques come into play. It’s not about being pushy; it’s about being impossible to forget.

If you want to master how to persuade someone to do something, especially when you’re pitching in person or at events, you can’t rely on cold introductions alone. You need persuasive hooks—examples of persuasion in advertising you can adapt for face-to-face marketing. In this episode, you’ll see exactly how to do it.

Throughout Daily Persuasion Ep. 237, Lisec illustrates why your business card should be your smallest, most portable sales funnel. He breaks down what your audience really wants to know, how to frame it so they feel invited—not sold to—and how to shift from “cold business carding” to warm, ongoing email list conversations that convert.

Think about it: would you rather hand out a few dozen cards and hope someone calls—or grow an audience you can persuade week after week? That’s real influence. That’s persuasion psychology at work. And that’s what sets apart a forgettable card from The Most Persuasive Business Card you’ll ever hand out.

Hit play on Daily Persuasion with Joshua Lisec Ep. 237 now and never look at your business card the same way again.