Black Lives Matter More ft. Embrace and Amplify Manipulation Techniques — Daily Persuasion Ep. 233

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ABOUT TODAY'S EPISODE:

What if the best way to win an argument… is to agree with your opponent—louder than they do?

That’s the premise behind Episode 233 of Daily Persuasion with Joshua Lisec, titled “Black Lives Matter More ft. Embrace and Amplify Manipulation Techniques.” And it’s a bold one. In this episode, Lisec unleashes a masterclass in persuasion techniques by turning the loudest progressive slogans against themselves—using their own logic, amplified.

Joshua Lisec, the New York Times bestselling author, certified hypnotist, and ghostwriter of 98 nonfiction books, shows how manipulation techniques can be used ethically and effectively in business, branding, and politics—by embracing and amplifying your opponent’s message until it becomes absurd.

The controversial thesis of this episode—Black Lives Matter More—is not just a satirical take. It’s a persuasive technique rooted in the principle of poisoning the well: expose your opponent’s implied beliefs by pushing them to their logical extreme. When critics of equality weaponize the term "disparate impact" only in one direction, Lisec says, embrace it: “Yes, you’re right—it’s social justice only if white people are the ones getting hurt.” That’s Embrace and Amplify in action.

Lisec references DOGE news, layoffs, and Elon Musk, and how his antics led to significant cuts among federal employees—30% of whom were Black. Predictably, progressive talking points emerged claiming this was yet another example of social justice failure through disparate impact. But Lisec flips the script: if we’re defining fairness by how policies affect certain groups, then why not test the real underlying belief—that black supremacy is the lens many use to interpret every outcome?

And yes, Jack Posobiec makes an appearance. The co-author of Unhumans—the #1 book hated by MSNBC, The New York Times, and the Communist Party USA—is referenced alongside Lisec as they dissect the Unhumans Hypothesis: that modern left-wing movements are driven not by equality, but by manipulation tactics rooted in resentment and nihilism. In other words: the enemy isn’t just wrong—they’re strategically dishonest.

By citing Unhumans as a playbook of current propaganda tactics, Lisec demonstrates how to persuade someone to do something not by debating them head-on—but by exposing the cognitive dissonance in their arguments. One brilliant method? Agree even more than they do. “You say Black Lives Matter? Well of course—Black Lives Matter More.”

That is embrace and amplify—a weaponized marketing move that also happens to be a devastating persuasion example.

Want more examples of persuasion in advertising? Lisec throws in a legendary one: erectile dysfunction pills. Remember the ad line, “If you experience an erection lasting longer than four hours…”? That wasn’t a disclaimer—it was brilliant positioning. It amplified the downside so effectively it made the product more desirable. That’s persuasion psychology at work. That’s owning the narrative.

This episode is filled with techniques of persuasion in writing, marketing, and media—and how to use them to expose manipulation techniques while elevating your message. Whether you’re building a brand or launching a campaign, Lisec shows how to poison the well of your competition’s argument without lying—just by echoing their logic too well.

And of course, this episode wouldn’t be complete without a call to check out the Unhumans book, available now at unhumansbook.com. If you want to see persuasive techniques in the wild, in the form of a bestselling, paradigm-shattering manifesto that the media loves to hate, that’s where to look.

🧠 Learn how to communicate powerfully
⚔️ Weaponize your enemy’s own words
🔥 Use Embrace and Amplify to dominate debates
📘 Pick up Unhumans and see manipulation exposed firsthand

Watch Episode 233 of Daily Persuasion: “Black Lives Matter More ft. Embrace and Amplify Manipulation Techniques”—and master the messaging game before it’s played on you.

And remember: The best way to win the middle? Let your opponent go crazy first.