Leadership Communication Tip ft. UC President James Milliken & Noah Revoy — Daily Persuasion Ep. 231

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ABOUT TODAY'S EPISODE:

The difference between great leadership and confusion often comes down to one thing: how clearly you communicate why.

Welcome to Episode 231 of Daily Persuasion: “Leadership Communication Tip ft. UC President James Milliken & Noah Revoy.” In this episode, Joshua Lisec, New York Times bestselling author, elite ghostwriter of 98 nonfiction books, and certified hypnotist, explores the surprising power behind one of the most overlooked leadership skills: explaining your decisions clearly, persuasively, and with purpose.

In the spotlight is UC President James Milliken, whose recent university appointment provides a masterclass in how to communicate your why with clarity and credibility. Rather than leaving people guessing, the university made a bold move—they explicitly outlined why Milliken was chosen, referencing his track record at CUNY and emphasizing his qualifications. This seemingly small messaging move matters. It prevents people from defaulting to skepticism or assuming emotional manipulation is at play.

Too often, leaders at every level—from corporate execs to parents—default to the weakest leadership stance: “because I said so.” But as Lisec explains, if you don’t communicate your reasoning, people fill in the blanks—and usually not in your favor. Whether you’re learning how to lead a team, a classroom, or a family, you need this leadership communication tip: show your work. Not all of it—but just enough.

Lisec ties this directly into one of the most powerful concepts from the world of publishing: strategic overwhelm. This idea is demonstrated perfectly by his client Noah Revoy, whose book Become Immune to Manipulation is both a bestselling guide and a lead generation book. When someone downloaded the Kindle edition and got only four chapters in, they immediately DMed Noah on Twitter X and signed up for a $5,000 service package. Why?

Because the book did what a great leader does—it gave just enough of the why to create complete trust.

And that's the point. Whether you're writing books, managing teams, or raising kids, persuasion psychology teaches us this: clarity builds confidence. And confidence inspires compliance. If you want to learn how to persuade someone to do something, don’t just shout directions. Share purpose.

In this episode, Lisec explores:
• How UC President James Milliken exemplifies top-tier communication and leadership skills
• How Noah Revoy’s Become Immune to Manipulation leveraged strategic overwhelm to generate high-value clients
• Why lead generation books are secretly the best training ground for leaders to refine their message
• The danger of emotional manipulation when leaders fail to communicate their why
• Practical persuasion techniques and persuasive techniques you can use to earn trust fast

You’ll also get fresh persuasion examples from real-world leadership moments—and insight into why saying less (but saying it better) can be your greatest asset. From boardrooms to family rooms, this episode offers techniques of persuasion in writing, speech, and everyday decision-making that’ll boost your leadership credibility.

If you’ve ever struggled with people pushing back on your decisions, tuning you out, or demanding endless explanations, this episode is your antidote. Because when you master the Leadership Communication Tip Lisec shares, they’ll tune out—not from you, but from their own doubts. That’s leadership.

🧠 Watch Daily Persuasion Ep. 231 with Joshua Lisec: “Leadership Communication Tip ft. UC President James Milliken & Noah Revoy.” Learn how to be the leader they trust enough to follow—even before you finish your sentence.

Remember: great leaders don’t manipulate. They persuade—by showing they’ve already done the thinking for you.