The 4 Phases of Scaling a Successful DTC Brand

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Many direct-to-consumer brands get stuck in the early stages of growth. This video breaks down the four phases every brand faces, from founder-led growth to omnichannel expansion. Understand what holds back revenue at $50K, $250K, and beyond.

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Timestamps:
00:00 - Why Direct-to-Consumer Brands Struggle
00:27 - Phase 1: Founder Growth Explained
01:23 - Phase 2: The Paid Media Trap
02:55 - Phase 3: Lifetime Value and Conversion Rate Focus
04:46 - Phase 4: Omnichannel Expansion
06:13 - Secret Phase 5: Becoming a Household Name
06:51 - When Should You Hand Over the Reigns?

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