The Real Estate Pricing Strategies That Dominate Competitive Markets

In How to Price a Listing to Win — Psychology, Strategy, and Market Mastery, Isaac Guzman breaks down why pricing isn’t just a number—it’s the emotional trigger that drives buyer action. You’ll learn how to shift from outdated CMA tactics to a layered pricing strategy rooted in buyer psychology, bracket behavior, and competitive positioning. Whether you're dealing with sellers anchored to unrealistic numbers or trying to stand out in a saturated market, this video gives you the playbook to price right, win the listing, and create real market momentum.

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