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Bad Reviews From Bad People Are Good Reviews ft Hegseth, Gabbard, & Franco — Daily Persuasion Ep 217
Would you like to write a persuasive BOOK? One that changes minds and influencers behavior for years to come? Start with a GOLDEN book idea. Let NEW YORK TIMES bestselling author Joshua Lisec teach you: https://lisecghostwriting.com/golden
ABOUT TODAY'S EPISODE:
If the wrong people are mad at you, you might be doing everything right.
Welcome to Episode 217 of Daily Persuasion with Joshua Lisec: “Bad Reviews From Bad People Are Good Reviews ft. Hegseth, Gabbard, & Franco.” In this searing new edition of Daily Persuasion, Lisec offers a masterclass on how to maintain peace through strength—especially in your reputation. Why? Because sometimes, your harshest critics are your greatest endorsements.
Bad Reviews From Bad People Are Good Reviews. That's not just a catchy phrase. It's a psychological principle. It’s also one of the most powerful persuasion techniques you’ll ever use. As Lisec explains, the key to keeping your cool when under attack is this: don’t lose frame. Not for a moment.
Consider Pete Hegseth and Tulsi Gabbard, two current public figures who are routinely attacked by the pro-war establishment. These are the people advocating for endless foreign entanglements, global policing, and perpetual intervention. And when these same people criticize Hegseth and Gabbard?
That’s a bad review from a bad person. It's also a sign that they’re doing something deeply right.
Instead of taking it personally, Lisec recommends a move that’s both elegant and effective: self-discredit your critics. Just point out who they are, what they stand for, and why their worldview is crumbling. Let their hypocrisy speak louder than your outrage. That’s how you win without saying much—and that’s persuasion psychology at its best.
This episode goes deeper. Lisec reflects on historical figures like Francisco Franco, a man maligned by communists for preventing a total national collapse into chaos. Whether you love or loathe Franco, one thing is clear: Wherever he was, there was no communism. When you’re called a fascist by actual communists, it’s not a neutral insult—it’s a persuasive badge of honor that reveals your values by contrast. This is a textbook persuasion example: your critics frame you as dangerous not because you are, but because you threaten their power.
The same applies today. If you’re America First and believe, like Lisec, that Americans owe the most to their fellow citizens—not to foreign powers—expect backlash. But again, bad reviews from bad people are good reviews. Own it.
Lisec also brings in current innovation with Palmer Luckey, whose work in defensive drone technology shows that you can maintain peace through strength. Luckey builds tools not to start war, but to end it quickly and decisively. That’s what persuasion rooted in real-world effectiveness looks like—and it’s why the peace-through-strength principle remains Lindy.
Throughout Episode 217, you’ll learn:
• How to self-discredit your critics without sounding defensive
• Why don’t lose frame is more than mindset—it’s a persuasive technique
• What the mainstream media’s attacks on Pete Hegseth and Tulsi Gabbard reveal about them
• How Francisco Franco used national identity and duty to build post-war order
• Why America First is not isolationism—it’s prioritization, and it works
• The surprising persuasion power of public criticism from ideologically opposed sources
You’ll also hear how Lisec weaves his ghostwriting and hypnosis expertise into real-world persuasion examples. Whether you’re in sales, media, politics, or writing your own book, knowing how not to lose frame is essential.
By the end of this episode, you’ll never look at criticism the same way again. In fact, you might welcome it. Because in the hands of a master persuader like Joshua Lisec, even your enemies can become your marketing team.
This is Daily Persuasion at its sharpest—and most strategic. Tune in now.
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