Persuading Men VS Women ft. Taleb's Lindy Principle — Daily Persuasion with Joshua Lisec Ep. 216

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ABOUT TODAY'S EPISODE:

If you want to persuade someone, start by asking: What has always worked—even if we’ve forgotten why?

Welcome to Episode 216 of Daily Persuasion with Joshua Lisec: “Persuading Men VS Women ft. Taleb's Lindy Principle.” In this deeply insightful installment, Lisec unpacks one of the most powerful—but overlooked—persuasion techniques: the appeal to Lindy. Inspired by Nassim Nicholas Taleb’s Lindy Principle, this episode explains why tapping into what has always worked is far more effective than trying to out-clever human nature.

So, what is Lindy? And why does it matter when you're persuading men versus women?

The Lindy Principle, first made famous by Taleb, says that the longer something has been around, the longer it's likely to stick around. Think: bread, prayer, storytelling, marriage. These ideas are Lindy because they’ve endured. And that’s what makes them inherently persuasive. Lisec explains how applying this Lindy frame to marketing, communication, and influence strategies can skyrocket your success.

In this episode, Lisec shares a quote from the anonymous but now viral Med Gold writer, also known as Mediterranean Gold. The quote outlines a traditional—Lindy—view of gender polarity: Men hunt, protect, and provide; women nurture, soothe, and care for the home. Regardless of what culture says, our DNA still responds to these archetypes. It’s baked in. Taleb’s Lindy Principle confirms this—tradition isn’t outdated, it’s optimized for human flourishing.

And that’s why persuading men vs women requires different messaging. As Lisec explains, if you’re trying to persuade men, you must appeal to his desire to hunt, protect, and provide. Ask yourself: How does this offer make him more competent, more respected, more essential? That’s persuasion psychology grounded in biology—and it works.

Likewise, persuading women means understanding their Lindy-coded drive to nurture, refine, and harmonize. So your persuasive techniques should revolve around relational connection, family well-being, and stability. A campaign that works on men likely flops with women—not because one is right or wrong, but because each has different Lindy-driven priorities.

These timeless truths are not just useful in writing and advertising—they’re essential. Whether you’re crafting a sales page, building a brand, or trying to persuade someone to do something, the Lindy frame helps you root your message in something people already feel is true—even if they can’t explain why.

In this episode, you’ll learn:
• Why persuading men versus women isn’t a stereotype—it’s strategy
• How to apply Taleb’s Lindy Principle to your messaging for powerful resonance
• What the Med Gold viral article reveals about persuasion and polarity
• How to use examples of persuasion in advertising that align with evolutionary psychology
• Why techniques of persuasion in writing must be gender-aware to be effective
• How to think like a celebrity ghostwriter by writing what your reader’s DNA already understands

Lisec also shares real-world persuasion examples, walking you through male and female customer mindsets and how to win both without compromising truth. It’s not about manipulation—it’s about meeting people where they are and respecting their Lindy-rooted instincts.

Whether you’re a marketer, writer, speaker, coach—or just want to understand how to influence VIPs in your life—this episode gives you a fresh, timeless, and deeply effective framework for communication. From the wisdom of Nassim Nicholas Taleb to the cultural relevance of Med Gold, this episode ties ancient truth to modern tactics.

Tune in to Daily Persuasion with Joshua Lisec—where the old ways aren’t just still good… they’re Lindy good.

And that’s persuasive.