Cannabis Operator Series | Fireside Chat with Beatrice Carranza of Bachaz Mexican Gummies

🎙In this episode of 'Under the Microscope Operator Series', host Jenny Germano sits down with Beatrice Carranza, Founder of Bachaz Mexican Gummies to discuss her journey into the cannabis industry. With a background in social work and hospitality, Beatrice talks about her motivation to create the first bilingual labeled edible product in Colorado, targeting the Hispanic community. She shares the challenges and triumphs she’s faced, from the lengthy licensing process, educating and demystifying the stigma of cannabis in her community, and getting her authentic Mexican-flavored gummies into dispensaries after launching. Beatrice also emphasizes the importance of dedication and perseverance for small businesses and the value of building relationships with dispensaries. The episode culminates with insights into operating a regulated manufacturing business and advice to budding cannabis entrepreneurs.

👉 Check out my website: https://www.icsconsultingservice.com

👉 Our Guest: Beatrice Carranza 🌎 https://bachaz.com

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Time Stamps

00:00 Introduction and Host Background
00:49 Guest Introduction: Beatrice Carranza
01:39 Creating a Bilingual Cannabis Brand
02:56 Winning the THC Classic Award
04:30 Challenges and Triumphs of a Small Business
06:21 The Importance of Flavor and Cultural Connection
07:08 The 'Why' Behind the Bachaz Gummies
09:11 Navigating Regulations and Compliance
10:00 The Journey to Operational Readiness
17:53 The Reality of Running a Cannabis Business
23:13 Budgeting and Financial Challenges
25:25 Challenges of Payment Terms in the Cannabis Industry
26:04 Navigating Dispensary Relationships
26:40 The Impact of Payment Delays on Small Businesses
30:32 Introducing Authentic Mexican Flavors
34:10 Marketing Strategies and Customer Engagement
38:12 Overcoming Industry Challenges
44:25 Reflecting on the Journey and Future Advice
46:14 Final Thoughts & Wrap Up