Insights into the Media Planning and Buying Market Growth

In 2024, the global media planning and buying market reached a valuation of USD 478.07 billion. Over the forecast period from 2025 to 2034, the market is projected to grow at a compound annual growth rate (CAGR) of 4.00%. This steady growth is expected to be driven by the rising demand for data-driven advertising strategies, expanding digital media platforms, and increasing investments in programmatic advertising. By 2034, the market is estimated to attain a value of approximately USD 707.66 billion. The growing focus on personalized content delivery, enhanced consumer engagement, and multi-channel campaign management continues to fuel demand for effective media planning and buying services across both traditional and digital landscapes.