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Life-Changing Tariff Persuasion Tips — Daily Persuasion with Joshua Lisec Ep. 209
Would you like to write a persuasive BOOK? One that changes minds and influencers behavior for years to come? Start with a GOLDEN book idea. Let NEW YORK TIMES bestselling author Joshua Lisec teach you: https://lisecghostwriting.com/golden
ABOUT TODAY'S EPISODE:
What if the best persuasion move… is walking away?
What if the most powerful persuasion move… is standing your ground?
In Episode 209 of Daily Persuasion with Joshua Lisec, titled “Life-Changing Tariff Persuasion Tips,” we unpack the surprising power of negotiation, the hidden rules of influence, and how not swerving first can change everything—in politics, relationships, and even business.
Joshua Lisec—bestselling author, ghostwriter of 97 books, certified hypnotist, and persuasion strategist—opens with a story that sets the tone for the entire episode: his first meeting with Steve Bannon, who said, “The right always swerves first. It’s time to stop swerving.” That principle is the thread woven through every insight Lisec offers in this compelling, strategy-packed episode.
Right now, everyone is talking about tariffs, but few are understanding them as a tool of persuasion. Lisec does. In fact, he takes the topic deeper than any mainstream take, connecting Trump’s tariff strategies to powerful persuasion techniques drawn from historical figures like Teddy Roosevelt, negotiation legends like Chris Voss, and the timeless strategies found in Sun Tzu’s Art of War. In particular, he revisits that classic Sun Tzu insight: “Give your enemy a golden bridge to retreat on.”
You’ll learn how tariff negotiations with the EU—initially met with outrage—morphed into mutual backpedaling in just four days. That’s persuasion psychology at work. That’s the power of not swerving first.
Lisec explains how the same tactics that work in global diplomacy can be used in everyday life. He breaks down negotiation strategies from the “one black shoe, one brown shoe” example—drawn from the negotiation classic Never Split the Difference—to illustrate how compromising on principle can make you look foolish and weak. The takeaway? Hold your line. Influence comes not from pleasing others, but from commanding respect.
Referencing his friend Jack Posobiec, who recently said “Tariffs are my love language,” Lisec uses this cultural moment to demonstrate persuasion examples in real time. You’ll hear how Donald Trump’s use of tariffs wasn’t a reckless economic gamble—it was a calculated persuasion move rooted in reciprocity and strength. He also calls out the often-ignored truth: that other countries like China and Vietnam already levy massive tariffs on U.S. goods. America is just playing catch-up—and playing it smart.
Along the way, Lisec offers insights from “When I Say No I Feel Guilty” by Dr. Manuel J. Smith, a psychological toolkit for peacekeepers, people-pleasers, and anyone who feels bad asserting themselves. The truth? If you want to master persuasive techniques, you must release the guilt and embrace the art of saying no with authority.
This episode is packed with persuasion techniques you can use today:
• How to negotiate without looking weak
• How to give your enemy a golden bridge to retreat on
• How to frame options so the other side feels in control—while you maintain power
• Why “don’t swerve first” is the secret to respect in politics, partnerships, and parenting
Whether you’re in a high-stakes sales call or simply trying to navigate a tricky family conversation, the tactics from this episode of Daily Persuasion will shift the way you operate.
Lisec closes with a fashion metaphor (because of course he does): If you’re arguing over shoes, insist on the black ones—but let the other person pick the belt. That’s how you win without leaving the other side humiliated. It’s persuasion with power and grace.
🎯 In Daily Persuasion Ep. 209: “Life-Changing Tariff Persuasion Tips”, you’ll discover:
• Tactical advice straight from Steve Bannon, Jack Posobiec, and Teddy Roosevelt
• Why Sun Tzu’s line about retreat bridges might save your next negotiation
• How the teachings of Manuel J. Smith apply to real-life influence
• Powerful examples of persuasion in advertising, politics, and personal dynamics
• Advanced techniques of persuasion in writing, speech, and negotiation
This isn’t just another opinion on tariffs. It’s a masterclass in how to persuade someone to do something without ever raising your voice—and without swerving.
Watch now. Master the game. Only on Daily Persuasion with Joshua Lisec.
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