Buying Local S3E31: Franchise Fundamentals with Janice Durant

In this episode of the Buying Local Podcast, your host Mike Nelson sits down with Janice Durant, Chief Franchise Matchmaker at New Trails Business Consulting. Tune in as they discuss franchise matchmaking, the real cost and mindset behind starting a franchise, how the trades are opening new doors for entrepreneurs, and more!

Find the Buying Local Podcast on YouTube, Spotify, Apple Podcasts, and Rumble.

Connect with Janice at newtrailsbusiness.com or on LinkedIn.

0:00 Welcome and Host Introduction
0:14 Meet Janice Durant
1:07 What Franchise Matchmaking Is
3:16 Helping Businesses Franchise
6:02 Franchise Rules and Costs
7:34 Who Succeeds in Franchising
10:10 Janice’s Sales Journey
13:23 Starting New Trails
15:49 Overcoming Fear and Doubt
17:22 Startup Costs and Financing
20:22 Backyard Eggs and Perspective
21:12 The Franchise Discovery Process
23:35 Hot Franchise Trends
26:21 Scaling Without Doing the Work
27:16 Home Services and Trades
30:01 Learn While You Earn
32:11 Franchise vs. License
34:03 Success Rates and Resources
35:38 Closing Thoughts and Thank You