Premium Only Content

True North on Corporate Bitcoin Treasuries: The New Path to Financial Sovereignty
Natalie Brunell is joined by Jeff Walton, Ben Werkman, and Tim Kotzman of MSTR True North — a “supergroup investment club charting the edge of the new financial frontier.”
They dive into why forward-thinking companies are adding Bitcoin to their treasuries, how blockchain is driving financial transparency, and how Bitcoin is transforming Investor Relations and corporate strategy.
A must-watch for those seeking financial freedom and the future of money.
MSTR True North founder Jeff Walton's background is in reinsurance. Follow Jeff on X at https://x.com/PunterJeff
Ben Werkman is the CIO of Swan. Follow Ben on X at https://x.com/BenWerkman
Tim Kotzman is an investor and founder of Jubilee Royalty LLC, and host of The Bitcoin Treasuries Podcast. Follow Tim on X at https://x.com/TimKotzman
Coin Stories is powered by *Bitwise*. Bitwise has over $10B in client assets, 32 investment products, and a team of 100+ employees across the U.S. and Europe, all solely focused on Bitcoin and digital assets since 2017. Learn more at https://www.bitwiseinvestments.com
Coin Stories is also powered by *Bitdeer*. Bitdeer Technologies Group (NASDAQ: BTDR) is a publicly-traded leader in Bitcoin mining and high-performance computing. Learn more at https://www.bitdeer.com
*NATALIE BRUNELL'S RECOMMENDED BITCOIN PRODUCTS, SERVICES, & EVENTS*
🔐 *Multisig & Inheritance Planning* - Secure your Bitcoin with Casa: https://www.casa.io/natalie (Get a discounted plan!)
🔒 *Bitkey Cold Storage* - Bitkey was named to TIME's prestigious Best Inventions of 2024 in the category of Privacy & Security. Get 20% off using code STORIES at https://bitkey.world
⚡ *Lightning Payments* - Use Speed Lightning Wallet & get 5,000 free sats! Sign up with promo code COINSTORIES10: https://www.speed.app/sweepstakes-promocode/
💰 *Buy Bitcoin & Earn Interest* – Use River and get 3.8% interest on your cash balance: https://partner.river.com/natalie
👩🏫 *1-on-1 Bitcoin Help* – Self-custody, privacy, and VPN support with The Bitcoin Way: https://www.thebitcoinway.com/natalie
🔒 *Bitcoin Cold Storage Security* – Save 5% on ColdCard Wallet: https://store.coinkite.com/promo/COINSTORIES
💳 *Bitcoin Rewards Credit Card* - Earn Bitcoin on every purchase with the Gemini credit card: https://www.gemini.com/natalie
🎟️ *Bitcoin 2026* – Early Bird Tickets Are Now on Sale: Use code HODL for discounted passes! https://tickets.b.tc/event/bitcoin-2026?promoCodeTask=apply&promoCodeInput=
📲 *SIM Swap Protection* – Secure your mobile phone from hacks that could steal your Bitcoin with Efani, trusted by CEOs, VIPs and top corporations: https://www.efani.com/natalie
🏥 *Ditch Fiat Health Insurance* – Join CrowdHealth: https://joincrowdhealth.com/natalie (or use promo code NATALIE)
🏕️ *Bitcoin Retreat – Camp Nakamoto* – Discounted passes with code HODL: https://massadoptionbtc.ticketspice.com/camp-nakamoto
*IN THIS COIN STORIES EPISODE*
00:00 What is True North?
3:49 Creating a New Media Platform in the Bitcoin Space
7:16 Bitwise
7:46 What Makes a Great Bitcoin Treasury Company?
10:16 What Is mNAV? How to Evaluate Bitcoin Companies Using mNAV
19:33 How Bitcoin Treasury Companies Differentiate Themselves
21:14 How Companies Gain Liquidity to Buy More Bitcoin
24:55 What Are Strife, Strike & Stride? New Bitcoin Products from Strategy
30:32 Casa Business
31:02 Bitkey
31:22 The Bitcoin Way
31:44 Coinkite
31:59 Speed.app
32:15 Revolutionary New Bitcoin Strategy Products
34:03 Is Bitcoin a Bubble? Expert Insights Explained
38:20 Why We’re Bullish on Corporate Bitcoin Treasuries
43:27 Top Companies Leading the Bitcoin Treasury Movement
47:17 Semler Scientific: Innovation Meets Bitcoin
52:17 True North’s Vision for the Future of Bitcoin & Finance
*OTHER RESOURCES*
Natalie Brunell’s website https://www.talkingbitcoin.com/
MSTR True North https://www.mstrtruenorth.com/
*VALUE FOR VALUE — SUPPORT NATALIE BRUNELL’S SHOWS*
Strike ID https://strike.me/coinstoriesnat/
Cash App $CoinStories
*FOLLOW NATALIE BRUNELL ON SOCIAL MEDIA*
X https://x.com/natbrunell
Instagram https://www.instagram.com/nataliebrunell
Linkedin https://www.linkedin.com/in/nataliebrunell
Producer: Aron Bender https://www.linkedin.com/in/aron-bender/
Editor: Silas Foley
DISCLAIMER Coin Stories is for entertainment purposes only and does not give financial advice. #bitcoin #crypto #bitcoinpodcast
-
59:26
Coin Stories with Natalie Brunell
1 month agoWho's Selling Bitcoin? Preston Pysh on Bearish Sentiment, Bitcoin Treasury Warning Signs and Ponzis
32.4K3 -
7:13:47
SpartakusLIVE
8 hours ago#1 Mountain of Muscle with HUGE Legs saves your weekend from complete BOREDOMNight HYPE
36.7K1 -
47:42
Sarah Westall
9 hours agoFreedom or Slavery? AI will Change Everything w/ Trump Senior Advisor Marc Beckman
52.2K9 -
2:23:20
vivafrei
16 hours agoEp. 285: Visa Revocation No-Go! Sortor Arrested! Ostrich Crisis! 2A Win! Comey Defense & MORE!
111K101 -
5:55:11
CassaiyanGaming
6 hours ago🟢LIVE - VISITING GOOB LAGOON! - Will They Rip Me Off?!? Waterpark Simulator
39.4K3 -
5:42:21
EricJohnPizzaArtist
6 days agoAwesome Sauce PIZZA ART LIVE Ep. #64: Robbie “The Fire” Bernstein
43.9K2 -
2:23:58
Nerdrotic
9 hours ago $16.80 earnedDeDunking the Debunkers with Dan Richards | Forbidden Frontier #119
57.7K14 -
5:37:53
SlinderPigCamz
7 hours ago $1.47 earnedThe Headliners and other games W/GrinchyGamer101 (Road to 500 Followers)
22.9K -
11:10:20
MrOldFart
11 hours ago $4.51 earnedLIVE - MEGABONK First Playthrough - Mr.OldFart
30.4K -
9:06:53
GritsGG
12 hours agoWarzone Win Grinding! Most Wins in WORLD! 3680+!
83.5K1