Premium Only Content

True North on Corporate Bitcoin Treasuries: The New Path to Financial Sovereignty
Natalie Brunell is joined by Jeff Walton, Ben Werkman, and Tim Kotzman of MSTR True North — a “supergroup investment club charting the edge of the new financial frontier.”
They dive into why forward-thinking companies are adding Bitcoin to their treasuries, how blockchain is driving financial transparency, and how Bitcoin is transforming Investor Relations and corporate strategy.
A must-watch for those seeking financial freedom and the future of money.
MSTR True North founder Jeff Walton's background is in reinsurance. Follow Jeff on X at https://x.com/PunterJeff
Ben Werkman is the CIO of Swan. Follow Ben on X at https://x.com/BenWerkman
Tim Kotzman is an investor and founder of Jubilee Royalty LLC, and host of The Bitcoin Treasuries Podcast. Follow Tim on X at https://x.com/TimKotzman
Coin Stories is powered by *Bitwise*. Bitwise has over $10B in client assets, 32 investment products, and a team of 100+ employees across the U.S. and Europe, all solely focused on Bitcoin and digital assets since 2017. Learn more at https://www.bitwiseinvestments.com
Coin Stories is also powered by *Bitdeer*. Bitdeer Technologies Group (NASDAQ: BTDR) is a publicly-traded leader in Bitcoin mining and high-performance computing. Learn more at https://www.bitdeer.com
*NATALIE BRUNELL'S RECOMMENDED BITCOIN PRODUCTS, SERVICES, & EVENTS*
🔐 *Multisig & Inheritance Planning* - Secure your Bitcoin with Casa: https://www.casa.io/natalie (Get a discounted plan!)
🔒 *Bitkey Cold Storage* - Bitkey was named to TIME's prestigious Best Inventions of 2024 in the category of Privacy & Security. Get 20% off using code STORIES at https://bitkey.world
⚡ *Lightning Payments* - Use Speed Lightning Wallet & get 5,000 free sats! Sign up with promo code COINSTORIES10: https://www.speed.app/sweepstakes-promocode/
💰 *Buy Bitcoin & Earn Interest* – Use River and get 3.8% interest on your cash balance: https://partner.river.com/natalie
👩🏫 *1-on-1 Bitcoin Help* – Self-custody, privacy, and VPN support with The Bitcoin Way: https://www.thebitcoinway.com/natalie
🔒 *Bitcoin Cold Storage Security* – Save 5% on ColdCard Wallet: https://store.coinkite.com/promo/COINSTORIES
💳 *Bitcoin Rewards Credit Card* - Earn Bitcoin on every purchase with the Gemini credit card: https://www.gemini.com/natalie
🎟️ *Bitcoin 2026* – Early Bird Tickets Are Now on Sale: Use code HODL for discounted passes! https://tickets.b.tc/event/bitcoin-2026?promoCodeTask=apply&promoCodeInput=
📲 *SIM Swap Protection* – Secure your mobile phone from hacks that could steal your Bitcoin with Efani, trusted by CEOs, VIPs and top corporations: https://www.efani.com/natalie
🏥 *Ditch Fiat Health Insurance* – Join CrowdHealth: https://joincrowdhealth.com/natalie (or use promo code NATALIE)
🏕️ *Bitcoin Retreat – Camp Nakamoto* – Discounted passes with code HODL: https://massadoptionbtc.ticketspice.com/camp-nakamoto
*IN THIS COIN STORIES EPISODE*
00:00 What is True North?
3:49 Creating a New Media Platform in the Bitcoin Space
7:16 Bitwise
7:46 What Makes a Great Bitcoin Treasury Company?
10:16 What Is mNAV? How to Evaluate Bitcoin Companies Using mNAV
19:33 How Bitcoin Treasury Companies Differentiate Themselves
21:14 How Companies Gain Liquidity to Buy More Bitcoin
24:55 What Are Strife, Strike & Stride? New Bitcoin Products from Strategy
30:32 Casa Business
31:02 Bitkey
31:22 The Bitcoin Way
31:44 Coinkite
31:59 Speed.app
32:15 Revolutionary New Bitcoin Strategy Products
34:03 Is Bitcoin a Bubble? Expert Insights Explained
38:20 Why We’re Bullish on Corporate Bitcoin Treasuries
43:27 Top Companies Leading the Bitcoin Treasury Movement
47:17 Semler Scientific: Innovation Meets Bitcoin
52:17 True North’s Vision for the Future of Bitcoin & Finance
*OTHER RESOURCES*
Natalie Brunell’s website https://www.talkingbitcoin.com/
MSTR True North https://www.mstrtruenorth.com/
*VALUE FOR VALUE — SUPPORT NATALIE BRUNELL’S SHOWS*
Strike ID https://strike.me/coinstoriesnat/
Cash App $CoinStories
*FOLLOW NATALIE BRUNELL ON SOCIAL MEDIA*
X https://x.com/natbrunell
Instagram https://www.instagram.com/nataliebrunell
Linkedin https://www.linkedin.com/in/nataliebrunell
Producer: Aron Bender https://www.linkedin.com/in/aron-bender/
Editor: Silas Foley
DISCLAIMER Coin Stories is for entertainment purposes only and does not give financial advice. #bitcoin #crypto #bitcoinpodcast
-
55:42
Coin Stories with Natalie Brunell
25 days agoInvestors are Earning 8-12% Yield Backed by Bitcoin. Michael Saylor Explains
58.7K11 -
1:12:42
The White House
2 hours agoPresident Trump Participates in a Medal of Freedom Ceremony for Charlie Kirk
13.9K11 -
1:42:10
Professor Nez
5 hours ago🚨🇺🇸Trump Awards Medal of Freedom to Charlie Kirk LIVE: President Trump Honors Charlie Kirk
14.9K6 -
LIVE
LFA TV
21 hours agoLIVE & BREAKING NEWS! | TUESDAY 10/14/25
1,045 watching -
1:12:06
vivafrei
5 hours agoAre they Killing the Ostriches? Roger Ver Strikes a Deal! Tommy Robinson, Tom Homan & MORE!
110K38 -
34:01
Stephen Gardner
21 hours ago🔥You won’t BELIEVE what just happened to Trump!
27.5K30 -
1:36:51
The Quartering
4 hours agoThe End Of Trans Madness, Alex Jones Loses Final Plea, Rock Bottom For Star Trek & More
111K35 -
36:53
Stephen Gardner
4 hours ago🔥LEAKED! Trump's Secret ANTIFA Takedown Plan EXPOSED!!
27.2K25 -
1:20:21
The Confessionals
6 hours agoInside the Invisible War (Demons Don't Fight Fair)
10.5K1 -
1:07:45
The White House
5 hours agoPresident Trump Participates in a Bilateral Lunch with the President of the Argentine Republic
48.7K14