How They Use the SWISH Technique on You ft. NLP — Daily Persuasion with Joshua Lisec Ep. 197

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ABOUT TODAY'S EPISODE:

Could the same technique used to help people quit nail-biting be turning Americans against Elon Musk?

In Episode 197 of Daily Persuasion with Joshua Lisec, titled "How They Use the SWISH Technique on You ft. NLP," we go deep into how a powerful psychological method, originally designed to heal, is now being weaponized in the culture war.

Hosted by Joshua Lisec, a New York Times bestselling author, master ghostwriter of 97 nonfiction books, and certified hypnotist, this episode of Daily Persuasion pulls back the curtain on one of the most misunderstood tools in modern influence: the SWISH Technique from NLP (neuro linguistic programming).

So, what is the SWISH Technique? And more importantly, how is it being used on you—right now?

Originating from Richard Bandler’s NLP system, the SWISH Technique NLP is designed to reprogram automatic emotional responses. For example, a person might swish away the image of nail-biting and replace it with an empowered self-image—calm, composed, and confident. With repetition, the undesired behavior fades. That’s how it was meant to work.

But as Lisec reveals in this episode, the SWISH Technique is now being used negatively and manipulatively in media and politics.

Here’s the trick: repeated exposure to new associations. Consider how Elon Musk, once hailed as the poster boy of green innovation and Tesla’s environmental mission, is now smeared with labels like coup, fascist, threat. Over and over, the media swishes away “Tesla = climate hero” and installs “Tesla = Trump, authoritarian, danger.” That’s NLP persuasion psychology at work—turning green tech into public enemy number one.

What makes this episode especially powerful is how Lisec explains this not just in theory, but in practical persuasion examples from modern culture. From Tesla to tobacco, gay marriage to feminism, and even wartime propaganda, the SWISH Technique NLP is shown as a tool repeatedly used to reframe public emotion.

You’ll learn:
• The basics of what is SWISH Technique for changing behaviors, and how therapists use it
• How politicians and activists now apply SWISH Technique NLP for mass manipulation
• What persuasion psychology has to say about repetition, imagery, and identity
• Historical examples of persuasion in advertising, like turning cigarettes from male-only to feminist symbols of freedom
• How you can reclaim this method and use persuasive techniques for good—whether in your messaging, marketing, or relationships

Throughout Daily Persuasion Ep. 197, Lisec offers both caution and empowerment. He warns of NLP neuro linguistic programming techniques being used to create phobias—like fear of Tesla owners or hatred of anyone associated with Elon Musk. But he also teaches you how to persuade someone to do something positive using the very same approach.

The key? Intentional repetition of desired associations. Want people to connect your brand with confidence? Show them that, over and over. Want to uplift a cause or restore a reputation? Swish out the bad mental images. Insert the good. Again. And again.

These techniques of persuasion in writing aren’t new. But most people don’t recognize when they’re being used on them. Now that you do, you can protect your mind—and master your message.

🔥 Watch “How They Use the SWISH Technique on You ft. NLP” — Daily Persuasion with Joshua Lisec Ep. 197 now.

Because the next time you see a product, a person, or a political idea—and feel something different than you used to—you’ll know:
That wasn’t an accident.
That was a SWISH.

This is Lisec. This is Daily Persuasion.

And this episode might just change the way you see everything.