How to Create a Manual Sponsored Products Campaign in Amazon (Step-by-Step Guide) Part 4 | Umar K.

Welcome to Part 4 of our Amazon PPC Crash Course for 2025!
Want to take full control of your Amazon PPC ads? In this step-by-step tutorial, we’ll show you exactly how to create a Manual Sponsored Products campaign from setting up Ad Groups to choosing the right match types, keywords, bids, and daily budget.

👋 I’m Umar K., the Brand Evangelist at Spectrum BPO. We’ve helped 500+ brands crush their Amazon goals, and now we’re giving you the exact tools and strategies that work in 2025.

Here’s what you’ll learn:
✅ What a Manual Sponsored Products campaign is
✅ How to create an Ad Group
✅ Understanding keyword match types (Broad, Phrase, Exact)
✅ Why Exact Match targeting is powerful for better conversions
✅ How to set your default bids and control your spend with “Dynamic Bids - Down Only”
✅ Choosing a daily budget that fits your goals
✅ Tips for scaling your ads as you gain data

If you’re a beginner Amazon seller or just looking to improve your PPC performance, this video will help you build campaigns that are easy to manage and optimized for success.

💡 Bonus: If you missed our keyword research video, go check it out — we even give away our free Keyword Master tool!
Keyword research video: https://youtu.be/mxqCktyAdLE
Keyword Master tool: https://xr723h4wtgp.typeform.com/to/aByeNpI9

For Your Ease:
00:00 – Intro
00:10 – What You’ll Learn in This Video
00:38 – What is a Manual Sponsored Product Campaign?
01:14 – Creating a Campaign in Seller Central
01:30 – What is an Ad Group?
02:53 – Why You Might Need Help (Free PPC Audit Offer)
03:16 – Naming Your Ad Group & Selecting a Product
03:37 – Manual Targeting vs. Product Targeting
03:55 – Keyword Match Types Explained (Broad, Phrase, Exact)
04:22 – Why We Recommend Exact Match for Beginners
04:34 – How Many Keywords to Add & Why (Keyword Master Tip)
05:13 – Setting Default Bids for Keywords
05:47 – Choosing a Bidding Strategy (Dynamic Bids - Down Only)
06:14 – Placement Adjustments (Top of Search / Product Page)
06:35 – Campaign Settings (Name, Budget & Start Date)
07:03 – Double-Check & Launch Your Campaign
07:18 – Recap & What’s Next
07:52 – What’s Coming in the Next Video (Product Targeting)
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💬 Got questions? Drop them in the comments and I’ll gladly help you out.
🔔 Don’t forget to like, subscribe, and hit the bell for more powerful Amazon PPC strategies!
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