The Cold Shower Reboot You Didn't Know You Needed 🧊 | M'mm Reel

Welcome to this week's HINESight M'mm Reel, where we take a cold, hard look at cold showers—yes, literally. Remember that scene in Groundhog Day where Bill Murray freaks out in the icy water? Now, imagine doing that intentionally. From tech CEOs to fitness influencers, cold exposure is having a moment—and it's not just hype.

Here's the science:
✅ Cold triggers norepinephrine release = increased alertness
✅ Activates brown fat = boosts metabolism + burns calories.
✅ Breathing under discomfort = builds discipline.

Mindfulness apps, such as Headspace, have gained popularity. Wim Hof, the "Cold Immersion King," shares his life story and method in The Way of the Iceman, available on Audible.

You don't have to go full polar plunge. Start with 30 seconds cold at the end of your shower. Work your way up. Bonus: people report mental clarity like nothing else.

So whether you're a wellness junkie or want to shock your system out of the Monday fog, this reel is your cold wake-up call. ❄️

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