How Flipkart Hit 2 Million QR Scans During the Cricket World Cup with Uniqode

Website Link Below:
https://try.uniqode.com/jn3rnkkqbr4w

When India was glued to the 2023 ICC Men’s Cricket World Cup, Flipkart faced a challenge: how to capture attention during its most important sale of the year—Big Billion Days. The solution? A game-changing QR Code strategy powered by Uniqode.

In this case study, discover how Flipkart:
⚡ Reached over 2 million QR Code scans
📍 Engaged 536,000+ unique users across 1,000+ locations
📰 Gamified print ads with QR Codes to give away free iPhones
📺 Enabled instant scanning from TV ads, even from 30 feet away
📊 Tracked real-time analytics to optimize every campaign in flight

With 148 dynamic QR Codes across print and television, Uniqode helped Flipkart turn a potential marketing obstacle into a viral campaign success—bridging offline and online with speed, scale, and shareability.

Learn how Flipkart disrupted traditional advertising and made QR Codes central to their high-performance strategy.

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