Oasis Brothers Liam and Noel Reunite in Retro Adidas Campaign Ahead of Global Tour

What if the Oasis reunion didn’t begin with music—but with fashion? Liam and Noel Gallagher have shocked fans by reuniting in a powerful new Adidas Originals campaign, marking their first joint appearance since announcing their long-awaited 2025 tour.

The nostalgic ad, broadcast on Channel 4, revives the 90s Britpop energy that made Oasis legends. Featuring their 1994 classic Live Forever, the campaign sees the brothers don retro Firebird tracksuits, jerseys, and bucket hats from a new co-branded 26-piece collection: "adidas Originals x Oasis Live ’25".

Despite a bitter feud since 2009, the pair recently reconciled and are set to earn over £100m from their stadium tour launching July 4. However, tensions remain—Liam recently denied tabloid claims of a pre-tour sit-down with Noel. Meanwhile, fans and Edinburgh officials are clashing over crowd concerns, with some fearing rowdy behavior at Murrayfield shows.

Is this campaign a symbol of peace—or just marketing genius?

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