What Is Frame Control? (And How to Do It) ft. The New Right — Daily Persuasion Ep. 171

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ABOUT TODAY'S EPISODE:

What if every argument you’ve ever lost had nothing to do with facts—and everything to do with frame control? That’s the uncomfortable truth revealed in Daily Persuasion Ep. 171: “What Is Frame Control? (And How to Do It) ft. The New Right.”

In this eye-opening episode, Joshua Lisec—ghostwriter of 90+ nonfiction bestsellers, certified hypnotist, and master of persuasion psychology—dives deep into one of the most misunderstood yet powerful tools in modern influence: frame control.

You’ve heard people talk about frame. You’ve heard them say “hold frame,” “lose frame,” and “reframe the situation.” But what is frame control, really? What does it do, and more importantly, how do you do it? That’s the question Lisec answers with clarity and punch. Through real-world examples, childhood anecdotes, and sharp political commentary, he explains not only what frame control is—but why mastering it is the key to winning any battle of words, will, or worldviews.

Lisec traces frame control all the way back to the playground—those innocent games where the first kid to laugh “lost.” Turns out, this wasn’t just child’s play. It was early training in how to control frame—how to maintain dominance in a conversation or situation by refusing to react emotionally.

Enter The New Right. In contrast to the validation-seeking conservatives of decades past, The New Right explained through this lens is a political movement rooted in unwavering emotional discipline. As Lisec puts it, they don’t lose frame. When confronted by emotionally manipulative questions, New Right leaders like JD Vance simply don’t flinch. That’s frame control in action. And yes, it’s a skill you can learn.

Using the 60 Minutes example of Margaret Brennan attempting to guilt-trip Vance over immigration policy, Lisec illustrates how to frame control like a pro. Instead of reacting, explaining, or justifying, Vance responds with four devastating words: “I don’t really care.” That’s frame control. That’s persuasion. That’s power.

If you’ve ever wondered how to persuade someone to do something, Lisec shows you that it starts before you even open your mouth. It starts with frame—with refusing to let your emotional state be hijacked by someone else’s tactics. In this episode, you’ll discover persuasion techniques that go far beyond clever arguments or rhetorical tricks. It’s about dominance through detachment. Power through posture. And winning through stillness.

Of course, Lisec also references the essential toolkit for building a stronger inner frame: the bestselling book Reframe Your Brain by Scott Adams. Co-created by Lisec himself, Reframe Your Brain teaches the exact techniques of persuasion in writing and mindset that support strong, unshakable frame control in all areas of life. If your worldview, confidence, or clarity feels fragile, this book will help you reinforce the mental framework to resist manipulation, guilt, and emotional blackmail.

This episode doesn’t stop at theory. It offers real, relatable persuasion examples, from relationships to politics to media. You’ll learn persuasive techniques that work in everything from high-stakes debates to everyday conversations. Whether you're trying to win arguments, hold your own at work, or finally stop being emotionally manipulated in personal relationships, you’ll want to understand what is frame control—and how to use it.

By the end of Daily Persuasion Ep. 171: What Is Frame Control? (And How to Do It), you’ll know how to frame control like The New Right, think like a strategist, and speak like a winner. Lisec doesn’t just teach you how to argue—he shows you how to win without even breaking a sweat.

This is Daily Persuasion at its sharpest. Tune in, take notes, and reframe your brain—because the battle for influence isn’t won by facts. It’s won by who keeps the frame.