Why Negative Publicity Is Still Good Publicity ft. My New Hit Piece — Daily Persuasion Ep. 149

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ABOUT TODAY'S EPISODE:

What if your enemies gave you the best marketing campaign of your life—without even meaning to?

In Daily Persuasion Ep. 149: Why Negative Publicity Is Still Good Publicity ft. My New Hit Piece, New York Times bestselling author and ghostwriter Joshua Lisec takes you inside the strategy, psychology, and power behind one of the most misunderstood realities of influence: bad publicity is good publicity—if you know how to use it.

Welcome back to Daily Persuasion, the show where Joshua Lisec equips you with advanced persuasion techniques and real-world insights from the frontlines of publishing, politics, and public life. In this episode, Lisec doesn’t just discuss the theory of persuasion psychology—he lives it, using a hit piece written about him as a masterclass in how to turn attacks into attention, and smear into sales.

The episode centers around a recent hit piece targeting Lisec, his collaborators, and his political associations, particularly focusing on the Unhumans book—a project co-authored by Lisec and political commentator Jack Posobiec. This exposé, titled Unhuman Resources, was intended to discredit the book and its message. But as Lisec explains, that’s exactly the moment when a savvy communicator leans into the hate—and reaps the rewards.

What is a hit piece? As Lisec lays out, it's not just a critical article. It's a surgical media assault, designed to paint its subject as unworthy of credibility or even humanity. But what they often fail to anticipate is that bad publicity can actually enhance credibility—if the target responds strategically. Daily Persuasion fans know: outrage is fuel when you understand how to persuade someone to do something without begging for approval.

This is where persuasion psychology shines. Lisec shows exactly how his response—mockery, reframing, and showcasing—neutralized the narrative. Through screenshots, storytelling, and satire, he transformed My New Hit Piece into a viral moment. This is a perfect example of persuasion techniques in action, drawing from both classic rhetoric and modern media savvy.

The centerpiece of the controversy, Unhumans, is a political analysis that explores the infiltration of communist ideology into American institutions. As Lisec explains, Unhumans is not just a MAGA book—it’s a strategic guide, especially chapter 13, endorsed by Vice President JD Vance. The Unhumans book unpacks how to combat ideological subversion—a message that clearly hit too close to home for some. And that’s precisely why the media struck back.

But remember: bad publicity is good publicity when it’s reframed with humor and confidence. That’s the genius behind Lisec’s approach. Instead of issuing a statement or retreating, he leverages the hit piece to amplify his audience and deepen loyalty. It’s a textbook example of persuasive techniques used in real time.

In this episode, you’ll learn not just what is a hit piece, but how to use one to your advantage. You’ll see persuasion examples pulled directly from Lisec’s media response—and how these tactics mirror the most effective examples of persuasion in advertising and political campaigns. From the Unhumans JD Vance endorsement to Lisec’s own ebook, So Good They Call You a Fascist, the message is clear: when they call you names, you're winning.

Lisec also digs into techniques of persuasion in writing, showing how the language of your enemies often works in your favor. Terms like “eerily vacuous” and “made-to-order hagiography” may be meant as insults, but when repeated and reframed, they become headlines—boosting intrigue and engagement. That’s high-level persuasion in action.

And the best part? You don’t need to be famous to use these tactics. Whether you’re defending a personal project, a business, or your reputation, Lisec shows you how to flip the narrative using classic and modern persuasion techniques.

Don’t miss Daily Persuasion Ep. 149: Why Negative Publicity Is Still Good Publicity ft. My New Hit Piece. With humor, strategy, and clarity, Joshua Lisec proves that haters aren’t obstacles—they’re marketing assets.

Watch now and learn how to turn every attack into advantage.