Microsoft, what do you want the "Xbox" brand to be?

Today, I go off the cuff on a new subject: Microsoft's new "ROG Ally" branded Xbox console or the "Xbox" branded ROG Ally. What does Microsoft want to be in this gaming industry? Why is this new handheld a thing? Microsoft, what do you want to be? A software developer? A game console manufacturer? A handheld manufacturer? What does Microsoft want from the Xbox brand? What does it want to do? What is an Xbox?

"Everything is an Xbox."

Let's talk about the new handheld and why it won't actually succeed.
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