Crisis Management: Avoid These Common PR Mistakes

In this episode of *Digital Coffee: Marketing Brew*, we sit down with global communication expert Angela, founder and CEO of the Benicourt Group, to uncover the biggest mistakes companies make in crisis management and how to avoid them. Angela shares her 20+ years of PR experience across five continents, including her impactful work during the Ebola crisis in Sierra Leone. Whether you're a small business or a global brand, this is your crash course in proactive communication, emotional intelligence, and digital marketing strategies to handle any PR storm.

Fun facts:
1. Angela helped organize Sierra Leone's first-ever renewable energy conference, bridging global leaders and showcasing the country's investment potential.
2. She’s a coffee connoisseur who brews strong cups at home with her favorite cafetera.
3. Angela believes AI is both a powerful tool and a potential challenge for future crisis management.

Join us as we explore how storytelling, augmented reality, and even AI can help rebuild public trust and amplify your brand after crises. If you're curious about content creation, financial planning for marketing, or how to adapt messaging across cultures, this episode is packed with actionable insights.

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We aim to provide the tools you need to master global communications and stay ahead in the ever-changing digital marketing landscape. Thanks for tuning in, and see you next week for more insights and strategies!

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⏰ Timecodes ⏰
00:00 - Intro
01:02 - Angela’s Coffee Choice
03:23 - Adapting Messaging for Cultural Differences
10:12 - Global Communication Campaign Examples
17:35 - Small Business Strategies for Going Global
20:35 - Impact of Tariffs on Global Expansion
23:39 - Avoiding PR Crises in Business
26:26 - Storytelling for Rebuilding Public Trust
30:33 - Navigating a Challenging Crisis Successfully
35:39 - Shifting Public Narratives in Polarizing Situations
37:58 - Proactive Crisis Communication in Marketing
42:24 - Future Trends in Global Communications
47:29 - Connecting with Angela Online
48:14 - Final Thoughts on Communication Strategies
49:34 - Outro

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About:
Digital Coffee: Marketing Brew is a dynamic and informative podcast that serves up a steaming cup of marketing insights and strategies in the digital realm. Just like your favorite morning coffee, this channel is designed to kickstart your day with a jolt of inspiration and knowledge to fuel your marketing endeavors.