Episode 58 - Faith Meets Entrepreneurship: Lessons from the Founder of Kerusso

One mother met Jesus in a store because of a T-shirt. Multiply that story by millions, and you’ve captured the profound impact of Kerusso. In this episode, Vic Kennett—founder and CEO of Kerusso—joins Kurt and Kristen to reveal how he built a pioneering Christian apparel brand from the ground up. Vic shares the inspiring story of how a small garage startup grew into a global brand that’s sold over 50 million T-shirts worldwide. Through compelling stories of unwavering faith, entrepreneurial grit, and gospel-centered vision, this discussion delivers soul-stirring insights for anyone driven to align their business with a higher, transformative purpose.

Key Takeaways:
1. Embrace Your Divine Calling: Discover how profound clarity and conviction in your calling can lead to extraordinary outcomes—Vic’s remarkable journey began with a moment of divine inspiration and a courageous leap of faith.
2. Lead with Authentic Humility: Learn how Vic’s early sales strategy, rooted in honesty and humility, proved that genuine authenticity builds unwavering trust and cultivates long-term, impactful relationships.
3. Apparel as Evangelism: Products with Purpose: Uncover Kerusso’s revolutionary mission, demonstrating that everyday products can spark eternal conversations—faith-based apparel stands as a powerful tool for profound spiritual impact.
4. Unwavering Focus on Your Niche: Vic attributes Kerusso’s enduring success to an unwavering focus on its core mission, serving a specific, loyal audience with a consistent, compelling message.
5. Build to Give: Generosity as a Business Model: Explore Kerusso’s impactful model of operating debt-free and prioritizing radical generosity, showcasing how businesses can not only thrive financially but also give back meaningfully, creating a lasting legacy.
6. Adapt Without Compromise: Evolve with Integrity: Vic stresses the critical importance of evolving strategically with market trends while remaining immutably anchored to your core mission and foundational values.

Relevant Links and Resources:
👕 Kerusso Official Website: https://www.kerusso.com/
📘 Liberty Spenders Book: Get Your Free Copy - https://libertyspenders.com/free
🤝 Join the Liberty Partnership Community: Connect at https://libertyspenders.com/

🔗 Connect with Liberty Spenders™:
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• Instagram: https://www.instagram.com/libertyspenders
• LinkedIn: https://www.linkedin.com/company/libertyspenders
• Rumble: https://rumble.com/c/c-6192506
• YouTube: https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA
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🔗 Connect with Kurt and Kristen Luidhardt:
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• Instagram: https://www.instagram.com/luidhardts
• LinkedIn: https://www.linkedin.com/company/luidhardts
• Truth Social: https://truthsocial.com/@luidhardts
• X: https://x.com/luidhardts

Liberty Spenders™ Podcast:
Join Kurt and Kristen, founders of Liberty Spenders™, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty. In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.