Name: Business Leader Interview – Phillip Scott Mandel – Tips About Marketing in the AI Age
Uploaded: 2025-06-14T18:30:12+00:00
Duration: 31 min 16 s
Description: 🎙️ In this episode of the Business Leaders Podcast, we sit down with Phillip Scott Mandel, co-founder of Mandel Marketing, to dive deep into the future of marketing, the power of writing, and what it

3 months ago

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🎙️ In this episode of the Business Leaders Podcast, we sit down with Phillip Scott Mandel, co-founder of Mandel Marketing, to dive deep into the future of marketing, the power of writing, and what it means to be a fractional CMO in the age of AI.

From the early days of launching Mandel with his brother Jay, to leveraging Zoom during the pandemic, Paul shares how their human-centered approach helps brands grow smarter and faster. He also discusses his book An MFA for Your MBA, a guide that bridges creative writing with business communication, and why revision, clarity, and originality still matter in the era of AI-generated content.

🔥 Timestamp:
0:00 Highlighted scenes
0:29 Founding Mandel Marketing
1:34 How COVID-19 & Zoom helped the business grow
2:28 The “shitty first draft” mindset in marketing
8:51 Why AI can’t replace human creativity
12:08 Human-led marketing in the age of AI
16:25 A case study of rebranding a 1960s apartment complex in Austin
18:31 The value of the fractional CMO strategy and marketing discipline
20:26 Platform risk, creator economy, and adaptive marketing
24:24 Insights on choosing the right channels
25:52 Why strong writing is your secret career advantage
27:30 Why lazy branding fails and how strategy refines it.